Next Level Trends for 2023

voverby
Dec 5, 2022
2 min read

The growth of online content has given consumers more power. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Instead, they’re going out and doing their own research.

So you have to offer them something MORE than just information.

73% of people say that customer experience is an important factor in their buying decisions, but currently only 49% of US consumers say that today’s companies provide a good experience.

Building the kinds of relationships with customers that drive loyalty is worth every dollar you spend. The experts at Bain and Company point out, a mere 5% percent boost in customer retention increases profit by 25% percent.

The marketing trends that will dominate in 2023 will include: Customer Experience, Employee Engagement, and Content Visualization.

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships.

What exactly makes a great Customer Experience?

Efficiency, convenience, knowledgeable and friendly service, and easy payment options are a given...especially after the massive shift experienced in 2020. What people value most in their customer experience is now driven by other elements that fall nicely in the "marketing bucket" and include:

Up-to-date technology
Personalization
An easy mobile experience
Brand image
Story-Driven Content Visualization

What is Story-Driven Content Visualization?

Research has shown that people prefer visual content to plain text. With this in mind,

effective marketers leverage elements of brand storytelling.

Google, Pinterest, and several other companies are also investing in visual search technology. With 62% of millennials say they are more interested in visual search than any other new technology.

Visuals are also easier to remember than written content.

Adding data visualizations, infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.