Ad Campaigns That Drive KPI's

When you feel like your organic traffic is not enough, consider social media advertising to increase your KPIs.

By implementing an ads campaign on more social media platforms you increase your chances of reaching more users who do not know about your brand yet. This helps to increase your overall brand by boosting recognition through content-specific posts. This also helps to establish trust among a new audience or new followers of your brand. As with any focused marketing effort, creating content that speaks to your target customer, helps to bridge the gap between prospective followers and actual paying customers.

Research shows, that by engaging your customer base by asking for their feedback, and responding to their needs, increases brand loyalty over time. This creates a loyal, and repeat, customer base who are also more likely to share your brand with friends and family.

Even negative feedback can be an opportunity for customer engagement. Plus it also offers you as the brand owner an opportunity to enhance your product or service. When responding to negative feedback always be honest, authentic and respond human-to-human. The worst thing you can do when responding to negative feedback is to try and justify your product or to try to switch topics. For example, if there's a product issue your customer is telling you about, thank them for letting you know vs. blaming it on the manufacturer for producing a defective product. Tell them you plan to use their honest feedback to enhance the product and that you appreciate the fact they took the time to let you know.